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Thursday, May 7, 2009

CIUNG WANARA (Legend among Sundanese people, Indonesia)



Here was once a kingdom in West Java, called Galuh, which was ruled by King Prabu Permana Di Kusumah. After having reigned for a long time the King decided to become an ascetic and he therefore summoned his minister Aria Kebonan to the palace. Apart from this Aria Kebonan had also to come to the king to bring report about the kingdom. While he was waiting in the front-gallery, he saw servants busy walking to and fro, arranging everything for the king. The minister thought how nice it would be to be a king. Every command was obeyed, every wish fulfilled. He therefore wanted to be a king also.
As he was daydreaming there, the king called him.
"Well, Aria Kebonan, is it true that you wish to be a king?" The king knew it because he was endowed with supernatural power.
"No, Your Highness, I shall not be able to."
"Do not lie, Aria Kebonan, I know it."
"Excuse me, Your Highness, I have just thought of it." "Well, I shall make you king. As long as I am away to meditate, you shall be king and rule in a proper way. Then you shall not treat my two wives, Dewi Pangrenyep and Dewi Naganingrum as your wife."
"All right, Your Highness."
"I shall change your appearance into a handsome man. Your name will be Prabu Barma Wijaya. Tell the people that the king has become young and I myself shall go to a secret place. Thus be a kings!"
In a moment Aria Kebonan's appearance resembled Prabu Permana di Kusumah's, but looked ten years younger. People believed his announcement that he was King Prabu Permana Di Kusumah who had become ten years younger and changed his name into Prabu Barma Wijaya. Only one man did not believe his stoiy. It was Uwa Batara Lengser who knew the agreement between the king and the minister. Prabu Barma Wijaya became proud and humiliated Uwa Batara Lengser who could do nothing. He was also rude towards the two queens. Both avoided him, except in public when they behaved as if they were Prabu Barma Wijaya's wives.
One night both queens dreamt that the moon feel upon them. They reported it to the king which gave him a fright, as such a dream was usually a warning to women who were going to be pregnant. This was impossible as he was not guilty of treating both queens as his wives. Uwa Batara Lengser appeared and proposed to invite a new ascetic, called Ajar Sukaresi - who was none else than King Prabu Permana Di Kusumah - to explain the strange dream. Prabu Barma Wijaya agreed. As soon as the ascetic arrived at the palace he was asked by the king about the meaning of the dream.
"Both of the queens are expecting a child, Your
Highness." Although startled by the answer, Prabu Barma Wijaya could still control himself. Eager to know how far the ascetic dared to lie to him, he put another question. "Will they be girls or boys?"
"Both are boys, Your Highness." At this the king could no longer restrain himself, took out his creese and stabbed Ajar Sukaresi to death. He failed. The creese was crooked. "Do you want me to be dead? In that case, I will I shall be dead." Then the ascetic fell down. The king kicked the dead body so violently that it was thrown into the forest where it changed into a big dragon, called Nagawiru. At court something strange happened. Both queens were indeed pregnant. After some time Dewi Pangrenyep gave birth to a son who was called Hariang Banga, while Dewi Naganingrum gave birth at a later date.
One day when Prabu Barma Wijaya was visiting Dewi Naganingrum, the unborn child spoke: "Barma Wijaya, you have already forgotten a lot of promises. The more you do cruel things, the shorter your power will last."
This made the King very angry and at the same time he was afraid of the threat by the baby. He wanted to get rid of it and soon he found the way to do that. He asked for Dewi Pangrenyep's help to be quit of Dewi Naganingrum's baby who would be born as a rascal according to his dream. He would not be suitable for the ruler of the country together with Dewi Pangrenyep's son Hariang Banga. The queen believed it and agreed, but what was to be done?
"We shall exchange the baby with a dog and throw the child into the Citanduy river." This they did after covering Dewi Naganingrum's eyes with some wax, pretending to help the poor woman. The baby was put into a basket and thrown into the Citanduy river after a baby dog was laid on the lap of the unlucky mother.
Soon the queen knew that she was holding a baby dog and was very sad. The two evil-doers tried to get rid of Dewi Naganingrum by telling lies to the people, but nobody believed them. Even Uwa Batara Lengser could do nothing as the king as well as Queen Dewi Pangrenyep, was very powerful. Barma Wijaya even sentenced Dewi Naganingrum to death because she had given birth to a dog, which was shameful for the country. Uwa Batara Lengser got the instruction to carry out the command. He took the unlucky woman to the wood, but he did not kill her, instead he built a good hut for her. To convince the king and Dewi Pangrenyep that he had carried out the order, he showed them Dewi Naganingrum's bloodstained clothes.
At the village Geger Sunter, by the Citanduy river, there lived an old couple who usually put their bow-net in the river. One morning they went to the river to fetch the bow-net, and were very surprised to find a casket in the net instead of a fish. Opening it, they found a lovely baby. They carried the baby home and took care of it and loved it as their own.
As time went by the baby grew to a fine young man who accompanied the old man hunting in the wood. One day they saw a bird and a monkey.
"What bird and monkey are they, Father?"
"The bird is called Ciung and the monkey Wanara, my son."
"In that case, then call me Ciung Wanara." The old man agreed as the meaning of both words suited to the character of the boy.
One day he asked the old man why he was different from the other boys of the village and why they honoured him much. Then the old man told him that he had been driven to the place in a box and was not a boy from the village.
"Your parents are surely noble people from Galuh."
"In that case, I have to go thither in search for my real parents, Father."
"That is right, but you should go with a friend. In the casket there is an egg. Take it, go to the wood and find a fowl to hatch it."
Ciung Wanara took the egg, made for the wood as told by the old man, but he could not find a fowl. Instead he found Nagawiru who was kind to him and who offered him to hatch the egg. He laid the egg under the dragon and shortly after it was hatched. The chicken grew up rapidly. Ciung Wanara put it in the basket, left the old man and his wife and made for Galuh.
On arriving there the hen had already grown into a big and strong game-cock. While Ciung Wanara was looking for the owner of the casket, he took part in cock-fighting. His cock never lost. The news about the young man whose cock always won at cock-fighting also reached Prabu Barma Wijaya who ordered Uwa Batara Lengser to find the young man. The old man immediately felt that he was Dewi Naganingrum's son, especially when Ciung Wanara showed him the casket in which he had been thrown into the river. Uwa Batara Lengser told Ciung Wanara that the king had ordered such besides accusing his mother of having given birth to a dog.
"If your cock wins in the fight against that of the king, just ask him half of the kingdom as a reward of your victory."
The next morning Ciung Wanara appeared in front of Prabu Barma Wijaya and told him what Lengser had proposed. The king agreed as he was sure of the victory of his cock, called si Jeling. It proved that the cock lost his life in the fight and the king was compelled to fulfill his promise to give Ciung Wanara half of his kingdom.
Ciung Wanara became king of half and had an iron prison built to keep bad people. One day Prabu Barma Jaya and Dewi Pangrenyep came to inspect the prison. As they were inside, Ciung Wanara shut the door and made it known to the people of the country. They cheered.
Hariang Banga, Dewi Pangrenyep's son, however, was sad and attacked Ciung Wanara and his followers. Nobody won. All of a sudden there appeared King Prabu Permana Di Kusumah accompanied by Dewi Naganingrum and Uwa Batara Lengser.
"Hariang Banga and Ciung Wanara!" the king said, "Stop fighting!. It is pamali - taboo- fighting against own brothers. You are brothers, both of you are my sons. Both of you will reign here, Ciung Wanara in Galuh and Hariang Banga in eastern of Pamali river or Brebes river, the new country. Let Dewi Pangrenyep and Barma Wijaya who was Aria Kebonan in prison as they are bad people."
Since then Galuh was prosperous again as in the days of Prabu Permana Di Kusumah.

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RISK MANAGEMENT


Risk Management is the identification, assessment, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate events. Risks can come from uncertainty in financial markets, project failures, legal liabilities, credit risk, accidents, natural causes and disasters as well as deliberate attacks from an adversary. Several risk management standards have been developed including the Project Management Institue, the National Institute of Science & technology, actuarial societies, and ISO standards. Methods, definitions and goals vary widely according to whether the risk management method is in the context of project management, security, engineering, industrial processes, financial portfolios, actuarial assessments, or public health and safety.

For the most part, these methodologies consist of the following elements, performed, more or less, in the following order.
  1. identify, characterize, and assess threats
  2. assess the vulnerability of critical assets to specific threats
  3. determine the risk (i.e. the expected consequences of specific types of attacks on specific assets)
  4. identify ways to reduce those risks
  5. prioritize risk reduction measures based on a strategy

The strategies to manage risk include transferring the risk to another party, avoiding the risk, reducing the negative effect of the risk, and accepting some or all of the consequences of a particular risk.

Introduction

This section provides an introduction to the principles of risk management. The vocabulary of risk management is defined in ISO Guide 73, "Risk management. Vocabulary" ]


In ideal risk management, a prioritization process is followed whereby the risks with the greatest loss and the greatest probality of occurring are handled first, and risks with lower probability of occurrence and lower loss are handled in descending order. In practice the process can be very difficult, and balancing between risks with a high probability of occurrence but lower loss versus a risk with high loss but lower probability of occurrence can often be mishandled.


Intangible risk management identifies a new type of risk that has a 100% probability of occurring but is ignored by the organization due to a lack of identification ability. For example, when deficient knowledge is applied to a situation, a knowledge risk materialises. Relationship risk appears when ineffective collaboration occurs. Process-engagement risk may be an issue when ineffective operational procedures are applied. These risks directly reduce the productivity of knowledge workers, decrease cost effectiveness, profitability, service, quality, reputation, brand value, and earnings quality. Intangible risk management allows risk management to create immediate value from the identification and reduction of risks that reduce productivity.

Risk management also faces difficulties allocating resources. This is the idea of opportunity cost. Resources spent on risk management could have been spent on more profitable activities. Again, ideal risk management minimizes spending while maximizing the reduction of the negative effects of risks.

Principles of risk management
The international organization for Standardization identifies the following principles of risk management:

  • Risk management should create value.
  • Risk management should be an integral part of organizational processes.
  • Risk management should be part of decision making.
  • Risk management should explicitly address uncertainty.
  • Risk management should be systematic and structured.
  • Risk management should be based on the best available information.
  • Risk management should be tailored.
  • Risk management should take into account human factors.
  • Risk management should be transparent and inclusive.
  • Risk management should be dynamic, iterative and responsive to change.
  • Risk management should be capable of continual improvement and enhancement.
    Process

According to the standard ISO/DIS 31000 "Risk management -- Principles and guidelines on implementation" , the process of risk management consists of several steps as follows:

Establishing the context
Establishing the context involves

  1. Identification of risk in a selected domain of interest
  2. Planning the remainder of the process.
  3. Mapping out the following:
    the social scope of risk management
    the identity and objectives of stakeholders
    the basis upon which risks will be evaluated, constraints.
  4. Defining a framework for the activity and an agenda for identification.
  5. Developing an analysis of risks involved in the process.
  6. Mitigation of risks using available technological, human and organizational resources.
    Identification


After establishing the context, the next step in the process of managing risk is to identify potential risks. Risks are about events that, when triggered, cause problems. Hence, risk identification can start with the source of problems, or with the problem itself.

  • Source analysis Risk sources may be internal or external to the system that is the target of risk management.

Examples of risk sources are: stakeholders of a project, employees of a company or the weather over an airport.

  • Problem analysis Risks are related to identified threats. For example: the threat of losing money, the threat of abuse of privacy information or the threat of accidents and casualties. The threats may exist with various entities, most important with shareholders, customers and legislative bodies such as the government.

When either source or problem is known, the events that a source may trigger or the events that can lead to a problem can be investigated. For example: stakeholders withdrawing during a project may endanger funding of the project; privacy information may be stolen by employees even within a closed network; lightning striking a Boeing 747 during takeoff may make all people onboard immediate casualties.


The chosen method of identifying risks may depend on culture, industry practice and compliance. The identification methods are formed by templates or the development of templates for identifying source, problem or event. Common risk identification methods are:

  • Objectives-based risk identification Organizations and project teams have objectives. Any event that may endanger achieving an objective partly or completely is identified as risk.
  • Scenario-based risk identification In scenario analysis different scenarios are created. The scenarios may be the alternative ways to achieve an objective, or an analysis of the interaction of forces in, for example, a market or battle. Any event that triggers an undesired scenario alternative is identified as risk – see Futures Studies for methodology used by Futurists.
  • Taxonomy-based risk identification The taxonomy in taxonomy-based risk identification is a breakdown of possible risk sources. Based on the taxonomy and knowledge of best practices, a questionnaire is compiled. The answers to the questions reveal risks. Taxonomy-based risk identification in software industry can be found in CMU/SEI-93-TR-6..
  • Common-risk checking In several industries lists with known risks are available. Each risk in the list can be checked for application to a particular situation. An example of known risks in the software industry is the Common Vulnerability and Exposures list found at http://cve.mitre.org..
  • Risk charting (risk mapping)] This method combines the above approaches by listing Resources at risk, Threats to those resources Modifying Factors which may increase or decrease the risk and Consequences it is wished to avoid. Creating a matrix under these headings enables a variety of approaches. One can begin with resources and consider the threats they are exposed to and the consequences of each. Alternatively one can start with the threats and examine which resources they would affect, or one can begin with the consequences and determine which combination of threats and resources would be involved to bring them about.

Assessment


Once risks have been identified, they must then be assessed as to their potential severity of loss and to the probability of occurrence. These quantities can be either simple to measure, in the case of the value of a lost building, or impossible to know for sure in the case of the probability of an unlikely event occurring. Therefore, in the assessment process it is critical to make the best educated guesses possible in order to properly prioritize the implementation of the risk management plan.


The fundamental difficulty in risk assesment is determining the rate of occurrence since statistical information is not available on all kinds of past incidents. Furthermore, evaluating the severity of the consequences (impact) is often quite difficult for immaterial assets. Asset valuation is another question that needs to be addressed. Thus, best educated opinions and available statistics are the primary sources of information. Nevertheless, risk assessment should produce such information for the management of the organization that the primary risks are easy to understand and that the risk management decisions may be prioritized. Thus, there have been several theories and attempts to quantify risks. Numerous different risk formulae exist, but perhaps the most widely accepted formula for risk quantification is:


Rate of occurrence multiplied by the impact of the event equals risk


Later research has shown that the financial benefits of risk management are less dependent on the formula used but are more dependent on the frequency and how risk assesment is performed.


In business it is imperative to be able to present the findings of risk assessments in financial terms. Robert Courtney Jr. (IBM, 1970) proposed a formula for presenting risks in financial terms. The Courtney formula was accepted as the official risk analysis method for the US governmental agencies. The formula proposes calculation of ALE (annualised loss expectancy) and compares the expected loss value to the security control implementation costs (cost-benefit analysis)).


Potential risk treatments


Once risks have been identified and assessed, all techniques to manage the risk fall into one or more of these four major categories:

  • Avoidance (eliminate)
  • Reduction (mitigate)
  • Transfer (outsource or insure)
  • Retention (accept and budget)

Ideal use of these strategies may not be possible. Some of them may involve trade-offs that are not acceptable to the organization or person making the risk management decisions. Another source, from the US Departement of Defense, Defense Acqusistion Univeristy, calls these categories ACAT, for Avoid, Control, Accept, or Transfer. This use of the ACAT acronym is reminiscent of another ACAT (for Acquisition Category) used in US Defense industry procurements, in which Risk Management figures prominently in decision making and planning.


Risk avoidance
Includes not performing an activity that could carry risk. An example would be not buying a property or business in order to not take on the liability that comes with it. Another would be not flying in order to not take the risk that the airplane were to be Hijacked. Avoidance may seem the answer to all risks, but avoiding risks also means losing out on the potential gain that accepting (retaining) the risk may have allowed. Not entering a business to avoid the risk of loss also avoids the possibility of earning profits.


Risk reduction
Involves methods that reduce the severity of the loss or the likelihood of the loss from occurring. For example, sprinklers are designed to put out a fire to reduce the risk of loss by fire. This method may cause a greater loss by water damage and therefore may not be suitable. Halon fire suppression systems may mitigate that risk, but the cost may be prohibitive as a strategy. Risk management may also take the form of a set policy, such as only allow the use of secured IM platforms (like Brosix) and not allowing personal IM platforms (like AIM) to be used in order to reduce the risk of data leaks.
Modern software development methodologies reduce risk by developing and delivering software incrementally. Early methodologies suffered from the fact that they only delivered software in the final phase of development; any problems encountered in earlier phases meant costly rework and often jeopardized the whole project. By developing in iterations, software projects can limit effort wasted to a single iteration.
Outsourcing could be an example of risk reduction if the outsourcer can demonstrate higher capability at managing or reducing risks. In this case companies outsource only some of their departmental needs. For example, a company may outsource only its software development, the manufacturing of hard goods, or customer support needs to another company, while handling the business management itself. This way, the company can concentrate more on business development without having to worry as much about the manufacturing process, managing the development team, or finding a physical location for a call center.


Risk retention
Involves accepting the loss when it occurs. True self insurance falls in this category. Risk retention is a viable strategy for small risks where the cost of insuring against the risk would be greater over time than the total losses sustained. All risks that are not avoided or transferred are retained by default. This includes risks that are so large or catastrophic that they either cannot be insured against or the premiums would be infeasible. War is an example since most property and risks are not insured against war, so the loss attributed by war is retained by the insured. Also any amounts of potential loss (risk) over the amount insured is retained risk. This may also be acceptable if the chance of a very large loss is small or if the cost to insure for greater coverage amounts is so great it would hinder the goals of the organization too much.


Risk transfer
In the terminology of practitioners and scholars alike, the purchase of an insurance contract is often described as a "transfer of risk." However, technically speaking, the buyer of the contract generally retains legal responsibility for the losses "transferred", meaning that insurance may be described more accurately as a post-event compensatory mechanism. For example, a personal injuries insurance policy does not transfer the risk of a car accident to the insurance company. The risk still lies with the policy holder namely the person who has been in the accident. The insurance policy simply provides that if an accident (the event) occurs involving the policy holder then some compensation may be payable to the policy holder that is commensurate to the suffering/damage.
Some ways of managing risk fall into multiple categories. Risk retention pools are technically retaining the risk for the group, but spreading it over the whole group involves transfer among individual members of the group. This is different from traditional insurance, in that no premium is exchanged between members of the group up front, but instead losses are assessed to all members of the group.


Create a risk-management plan
Select appropriate controls or countermeasures to measure each risk. Risk mitigation needs to be approved by the appropriate level of management. For example, a risk concerning the image of the organization should have top management decision behind it whereas IT management would have the authority to decide on computer virus risks.
The risk management plan should propose applicable and effective security controls for managing the risks. For example, an observed high risk of computer viruses could be mitigated by acquiring and implementing antivirus software. A good risk management plan should contain a schedule for control implementation and responsible persons for those actions.
According to ISO/IEC 27001, the stage immediately after completion of the Risk Assesment phase consists of preparing a Risk Treatment Plan, which should document the decisions about how each of the identified risks should be handled. Mitigation of risks often means selection of security controls, which should be documented in a Statement of Applicability, which identifies which particular control objectives and controls from the standard have been selected, and why.


Implementation
Follow all of the planned methods for mitigating the effect of the risks. Purchase insurance policies for the risks that have been decided to be transferred to an insurer, avoid all risks that can be avoided without sacrificing the entity's goals, reduce others, and retain the rest.


Review and evaluation of the plan
Initial risk management plans will never be perfect. Practice, experience, and actual loss results will necessitate changes in the plan and contribute information to allow possible different decisions to be made in dealing with the risks being faced.


Risk analysisi results and management plans should be updated periodically. There are two primary reasons for this:

  1. to evaluate whether the previously selected security controls are still applicable and effective, and
  2. to evaluate the possible risk level changes in the business environment. For example, information risks are a good example of rapidly changing business environment.


Limitations
If risks are improperly assessed and prioritized, time can be wasted in dealing with risk of losses that are not likely to occur. Spending too much time assessing and managing unlikely risks can divert resources that could be used more profitably. Unlikely events do occur but if the risk is unlikely enough to occur it may be better to simply retain the risk and deal with the result if the loss does in fact occur. Qualitative risk assessment is subjective and lack consistancy. The primary justification for a formal risk assessment process is legal and bureaucratic.
Prioritizing too highly the risk management processes could keep an organization from ever completing a project or even getting started. This is especially true if other work is suspended until the risk management process is considered complete.
It is also important to keep in mind the distinction between risk and uncertainty. Risk can be measured by impacts x probability.


Areas of risk management
As applied to corporate finance, risk management is the technique for measuring, monitoring and controlling the financial or operational risk on a firm's balance sheet. See value at risk..
The Base II framework breaks risks into market risk (price risk), credit risk and operational risk and also specifies methods for calculating capital requirements for each of these components.


Enterprise risk management
In enterprise risk management, a risk is defined as a possible event or circumstance that can have negative influences on the enterprise in question. Its impact can be on the very existence, the resources (human and capital), the products and services, or the customers of the enterprise, as well as external impacts on society, markets, or the environment. In a financial institution, enterprise risk management is normally thought of as the combination of credit risk, interest rate risk or asset liability management, market risk, and operational risk.
In the more general case, every probable risk can have a pre-formulated plan to deal with its possible consequences (to ensure contingency if the risk becomes a liability).


From the information above and the average cost per employee over time, or cost accrual ratio, a project manager can estimate:

  • the cost associated with the risk if it arises, estimated by multiplying employee costs per unit time by the estimated time lost (cost impact, C where C = cost accrual ration * S).
  • the probable increase in time associated with a risk (schedule variance due to risk, Rs where Rs = P * S):
    Sorting on this value puts the highest risks to the schedule first. This is intended to cause the greatest risks to the project to be attempted first so that risk is minimized as quickly as possible.
    This is slightly misleading as schedule variances with a large P and small S and vice versa are not equivalent. (The risk of the RMS Titanic sinking vs. the passengers' meals being served at slightly the wrong time).
  • the probable increase in cost associated with a risk (cost variance due to risk, Rc where Rc = P*C = P*CAR*S = P*S*CAR)
    sorting on this value puts the highest risks to the budget first.
    see concerns about schedule variance as this is a function of it, as illustrated in the equation above.

Risk in a project or process can be due either to Special Cause variation or Common Cause Variation and requires appropriate treatment. That is to re-iterate the concern about extremal cases not being equivalent in the list immediately above.


Risk-management activities as applied to project management
In project management, risk management includes the following activities:

  • Planning how risk will be managed in the particular project. Plan should include risk management tasks, responsibilities, activities and budget.
  • Assigning a risk officer - a team member other than a project manager who is responsible for foreseeing potential project problems. Typical characteristic of risk officer is a healthy skepticism.
  • Maintaining live project risk database. Each risk should have the following attributes: opening date, title, short description, probability and importance. Optionally a risk may have an assigned person responsible for its resolution and a date by which the risk must be resolved.
  • Creating anonymous risk reporting channel. Each team member should have possibility to report risk that he foresees in the project.
  • Preparing mitigation plans for risks that are chosen to be mitigated. The purpose of the mitigation plan is to describe how this particular risk will be handled – what, when, by who and how will it be done to avoid it or minimize consequences if it becomes a liability.
  • Summarizing planned and faced risks, effectiveness of mitigation activities, and effort spent for the risk management.


Risk management and business continuity
Risk management is simply a practice of systematically selecting cost effective approaches for minimising the effect of threat realization to the organization. All risks can never be fully avoided or mitigated simply because of financial and practical limitations. Therefore all organizations have to accept some level of residual risks.
Whereas risk management tends to be preemptive, business continuity planning (BCP) was invented to deal with the consequences of realised residual risks. The necessity to have BCP in place arises because even very unlikely events will occur if given enough time. Risk management and BCP are often mistakenly seen as rivals or overlapping practices. In fact these processes are so tightly tied together that such separation seems artificial. For example, the risk management process creates important inputs for the BCP (assets, impact assessments, cost estimates etc). Risk management also proposes applicable controls for the observed risks. Therefore, risk management covers several areas that are vital for the BCP process. However, the BCP process goes beyond risk management's preemptive approach and moves on from the assumption that the disaster will realize at some point.


Risk Communication
Risk communication refers to the idea that people are uncomfortable talking about risk. People tend to put off admitting that risk is involved, as well as communicating about risks and crises. Risk Communication can also be linked to Crisis communication.


Benefits and Barriers of Risk Communication
"Some of the Benefits of risk communication include, improved collective and individual decision making. Both the purpose of the exchange, and the nature of the information have an impact on the benefits. Depending on the situation, personal and community anxieties about environmental health risks can be reduced or increased. For example, a goal might be raising concern about radon and prompting action."

Seven cardinal rules for the practice of risk communication
(as first expressed by the U.S. Environmental Protection Agency and several of the field's founders)
Accept and involve the public as a legitimate partner.Plan carefully and evaluate your efforts.Listen to the public's specific concerns.Be honest, frank, and open.Coordinate and collaborate with other credible sources.Meet the needs of the media.Speak clearly and with compassion.


Source:
Seven Cardinal Rules of Risk Communication. Pamphlet drafted by Vincent T. Covello and Frederick H. Allen. U.S. Environmental Protection Agency, Washington, DC, April 1988, OPA-87-020. Variuos source

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